Byron Bay Student Launches New Line of Logic Pro Keyboard Covers
10th February 2012
Byron Bay SAE student and self-professed entrepreneur, Michael Grose, has recently launched his own line of Logic Pro keyboard covers, designed especially for Macs. The key editing product Keyeditpro, which offers "over 100 awesome keyboard shortcuts" for Logic Pro, has proved a serious success with fellow students. Commencing his studies in 2010 as an audio student, Michael saw a niche in the marketplace and taking full advantage of the opportunity to fill it decided to develop these cost-efficient yet highly valuable products.
Mike describes his idea as stemming from the personal experience he had in attempting to purchase something of a similar nature: "After doing one year in audio engineering, I decided to buy a logic keyboard express cover," Michael said, "however when seeing that the price was way too inflamed I then decided to see if I could re-create my own version that would be affordable to the students. After six moths of hard work me and my business partner delivered a well put-together cover."
The product has been a hit with his friends and the local market and Mike now hopes to extend Keyeditpro into the greater national and international arena. Currently Mike is enrolled in the Bachelor of Film Production and believes that both the degree courses at SAE uniquely complement each other and together support his creative aspirations. Despite having a keen interest in audio and film, Mikes said that he feels his heart lies in the development of entrepreneurial ideas and would like to indulge his ingenuity and pursue creating more products that would cater for the entertainment and creative industries.
We asked Mike to shed some light on his product and also about his time at SAE Institute.
What kind of marketing / publicity process has been involved in promoting your product? Keyeditpro was a hard one to work out where to get it advertised, so currently we have been promoting it through Facebook and have been getting word of mouth around SAE about the covers.
Where are you from originally and what brought you to Byron Bay? I am from the Gold Coast, after working in the film industry for awhile and it dying down I then decided to try comedy, while amongst the comedy scene I came across the creation of audio making. When learning more about audio I wanted to expand my horizons, as I am a professional beatboxer. My friend Kendal James DJ came to me and said I'm joining SAE and would love to mix beatbox with DJ'ing. Are you interested? I said for sure why not. Then my destiny was made!
What drove you to pursue a career in audio / film? After being in the film industry for 5 years I decided that knowing audio for film would be an awesome way of furthering my horizons and to mix beatboxing with DJ'ing.
You said you have done one year of audio and now you are doing film, do you feel they complement one another and how do you plan to mix these areas in your future professional aspirations? One year of audio was to understand how to make beats and create new ways furthering my beatboxing skills. These two professions are going to work well for my future as I am going to produce films and all sorts of jazz.
What are your career goals for when you finish your studies? The honest truth is that I love entrepreneurial ideas and film and audio is more of a hobby for me, I will always be in front of the eight ball and learning skills continuously throughout this lifetime.
What other interesting relative projects have you been working on during and outside of SAE? Aside from the Keyeditpro line, my business partner and me have also created an art freshener, which consists of Banksy's art mixed with a car freshener/fridge magnet.
How have you enjoyed SAE so far; how do you feel it will help you achieve your professional goals? SAE has been a great learning experience for me and I love the professionalism that flows through the school, SAE is helping me to reach my future goals in life and I couldn't have asked for a better school to teach me such skills.